Students can develop a content strategy for a company and include the respective content services. They can use a content management system to manage enterprise content.

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In our information society, content is a key component to support internal processes and to communicate with stakeholders such as customers, partners, and the media. These contents are unstructured and scattered. Enterprise content management refers to the coordinated recording, managing, saving, storing, and providing of contents and documents in order to effectively support business processes.

• content organization
• content processes
• content services
• content strategy
• information management
• content management systems
• reference to data protection

• Baan P. (ed.) (2013): Enterprise Information Management: When Information Becomes Inspiration. Springer
  
• Kirf B./ Eicke K. N./ Schömburg S. (2018): Unternehmenskommunikation im Zeitalter der digitalen Transformation: Wie Unternehmen interne und externe Stakeholder heute und in Zukunft erreichen. Springer Gabler.
  
• Krcmar H. (2015): Informationsmanagement. 6th rev. ed. Springer Gabler.
  
• Löffler M. (2014): Think Content!: Content-Strategie, Content-Marketing, Texten fürs Web. Rheinwerk Computing.
  
• Steinbrecher W./ Müll-Schnurr M. (2014): Prozessorientierte Ablage: Dokumentenmanagement-Projekte zum Erfolg führen - Praktischer Leitfaden für die Gestaltung einer modernen Ablagestruktur. 3rd, rev. ed. Springer Gabler.
  
• vom Brocke J./ Simons A. (eds.) (2014): Enterprise Content Management in Information Systems Research: Foundations, Methods and Cases. Springer.

Lecture, supervised group work, use of case study, use of content management system

Presentation (30%) and written paper (70%) on group work in reference to the case study, including the content management system