ONLINE Info Sessions
Digital Marketing & Sales


In the online info sessions, the program director will introduce you to the course in detail. You will receive valuable information on the course content, internships, admission requirements and the wide range of career opportunities.

  • January 15, 2025, 05:00 p.m. CET (in English)
  • January 22, 2025, 05:00 p.m. CET (in English)

Participation is free of charge and without obligation.

Digital Marketing & Sales 
Bachelor Degree Program Management

Modern Management and Digitalization

Digital Marketing & Sales describes the use of digital channels, such as the internet, social media, or mobile apps, to promote and sell products or services. In today's digital age, it is essential for businesses of all sizes to have a strong online presence to reach and engage with their target audience.

 

A degree in Digital Marketing & Sales offers numerous advantages to graduates: expertise that is in high demand, diverse career prospects, global reach, the opportunity to work creatively and the ability to deliver data-driven decision-making and measurable results. Our bachelor program stands out due to the applied student experience, industry connections, specialized study areas and up-to-date curriculum. Through real-world projects and internships, you can apply theoretical knowledge effectively. Industry connections provide networking opportunities, while specialized courses allow you to focus on your specific interests. The curriculum ensures you stay informed about latest trends and technologies, preparing you for the dynamic digitized business landscape.

 

There are many different types of digital marketing, including search engine optimization (SEO), pay-per-click or pay-per-conversion advertising (SEA),social media marketing, content marketing, e-mail marketing, affiliate marketing and influencer marketing. Each type has its own unique set of benefits and can be used to achieve specific marketing goals. By utilizing digital marketing strategies, businesses can reach a larger audience, build brand awareness and drive sales. By measuring the effectiveness of digital marketing campaigns, businesses can continue to improve and evolve their strategies to stay ahead of the competition.

Digital Marketing & Sales offer students a general business degree in English with a specialization in marketing and sales. The job prospects with a bachelor's degree in this field are excellent. The large number of international and national job openings with a corresponding skills profile shows this in particular. These include positions such as digital marketing manager, social media manager, content marketing manager, brand manager, CRM manager, event marketing manager, international marketing manager, performance marketing manager or sales manager. However, as the subject area and associated job requirements constantly evolve, continued high demand for graduates can be expected.

Ambitious students can combine their studies with a corresponding job to gain practical experience. With the Study & Work Program you have the opportunity to work in one of the top companies in Carinthia from the beginning of your studies. For more information, visit the Study & Work page.

Application deadline

Winterterm 2025
Period I: 01.11.-15.03.2025
Period II: 16.03.-15.05.2025
Period III: 16.05.-15.07.2025
Period IV: 16.07.-30.09.2025* 

For applicants from outside Europe applications are only accepted within Period I.

*We reserve the right not to open the period or to close it early!

Study start

The semester starts in October - we only offer intake in winterterm!


The start of lectures can be found in the individual timetable which is available after enrollment.

Teaching time

Monday to Friday full-time and occasionally on Saturdays.

Events

Study Guidance

Book your personal appointment right now!

You can find out more about our advisory services, events and fairs on our website.

Further information

Language of Instruction: English
Minimum of B2, stated by either
-IELTS (5.5 points in every test section)
-TOEFL ("higher intermediate" in every test section)
-Cambridge English Qualifications Certificate

Admission requirements:
Secondary School Leaving Cert. or equivalent in accordance to the current legal situation and latest official regulations

Please note that foreign educational documents need to be legalized as well as translated in order to apply. More information can be found in our official application guideline

Information request & Services
* We reserve the right not to open the period or to close it early.

 

Digital Marketing & Sales - Information

Contact

For inquiries related to your application, please contact the FH Kärnten Info-Center:

For inquiries related to the study organization, please contact Romana Pechac:

For content-related inquiries about the studies, please contact Dr. Bernhard Guetz, BA MSc.:

Level of qualification
Bachelor
ECTS credits
180.00
Tuition fees
€ 363.36 / semester
Qualification awarded
  • Bachelor of Arts in Business
Duration of study
6 semester
ÖH (Austrian Student Union) fee
€ 24.70 / semester
Language of instruction
English
FH campus
  • Villach

General Study Information

 

 

 

 

 

 

 

 

Curriculum – Digital Marketing & Sales

In the first five semesters, students visit lectures and participate in seminars and courses. In the fourth semester, students have the opportunity to spend a semester abroad at one of our partner universities worldwide. The sixth semester is dedicated to the professional internship and the bachelor thesis. In addition to a solid business education, the bachelor's program Digital Marketing & Sales offers relevant modules in the corresponding field, including

  • Marketing & Sales
  • Digital Marketing (in an International Environment)
  • Graphic Design
  • Digital Media
  • Event-Marketing
  • Content Marketing
  • Social Media Marketing
  • Performance Marketing
  • Brand Management
  • Sales & Customer-Relationship-Management
  • Marketing Research

Digital Marketing & Sales - Profile

Graduates of the bachelor program Digital Marketing & Sales are able to…
  • collect necessary information for the development of digital marketing strategies and carry out relevant analyses,
  • develop digital marketing concepts,
  • plan and implement campaigns in the field of digital communication and digital sales,
  • measure the success of digital marketing activities and sales strategies

Building on the competences gained in the bachelor's program Business, students of Digital Marketing & Sales acquire an additional specific set of competences in the following areas:

  • Analysis & measurement of digital marketing activities
  • Strategic Digital Marketing
  • Operational Marketing
  • Tools and methods in digital marketing and sales

Particular importance is also attached to the development of methodological competence, with a focus on analysis, problem-solving skills and the use of relevant software (e.g. for the creation of advertising materials or the analysis of campaigns). Since the entire curriculum is taught in English, foreign language skills are also promoted and students from different nations are addressed. The international and intercultural composition of students offers further opportunities to develop relevant social skills.

Graduates of the Bachelor's program Digital Marketing & Sales have knowledge in the following areas:
  • Fundamentals of economics and business administration
  • Bookkeeping and accounting
  • Cost accounting and controlling
  • Investment and financing
  • Marketing
    • Approaches to marketing analysis and measurement
    • Strategic digital marketing and sales
    • Operational digital marketing and sales
    • Digital marketing tools and methods
  • Organizational theory and organizational development
  • Human resource management
  • Project management
  • Digitalization
  • Statistics and empirical social research

The acquisition of methodological and professional competences takes place in study modules. Particular importance is attached to the ability to analyze and solve problems, but also to the confident use of relevant software and foreign language skills. For example, IT content and technical English are part of the curriculum so students can handle complex tasks and problems independently and flexibly. In addition, five further languages are available through elective courses.

(Kopie 9)

What students should bring to their studies:
  • Interest in economic topics.
  • The ability to work in teams and to lead them.
  • Language and communication skills.
  • Responsible social behaviour.
  • Fun with international and intercultural challenges.
  • Interest in innovative technologies

Significant importance is attached to the social and personal skills of students. These "soft skills" concern, for example, the topics of communication and conflict management, presentation techniques or cooperation and collaboration. Within the study program, students work in changing group compositions on case studies and practical tasks, as well as in the 4th semester on an extensive project (basic module: project management). This develops and promotes important social skills (ability to work in a team, ability to resolve conflicts, communication skills) and personal skills (especially the ability to reflect on one's own role and performance in teams).

 

Current courses - Management

LectureTypeSPPSECTS-CreditsCourse number
Labour Law ILV 0,7 1,0 B4.06360.20.030
Cost Accounting ILV 2,1 3,0 B4.06360.20.041
Digital Marketing ILV 1,3 2,0 B4.06360.20.071
Digital Marketing Group A ILV 1,3 2,0 B4.06360.20.080
Digital Marketing Group B ILV 1,3 2,0 B4.06360.20.080
Diversity ILV 0,7 1,0 B4.06360.20.040
English: Presenting with Impact Group A ILV 0,7 1,0 B4.06360.20.091
English: Presenting with Impact Group B ILV 0,7 1,0 B4.06360.20.091
English: Presenting with Impact Group I ILV 0,7 1,0 B4.06360.20.101
English: Presenting with Impact Group II ILV 0,7 1,0 B4.06360.20.101
English: Presenting with Impact Group III ILV 0,7 1,0 B4.06360.20.101
English: Presenting with Impact Group IV ILV 0,7 1,0 B4.06360.20.101
Fundamentals of HR ILV 1,3 2,0 B4.06360.20.021
Fundamentals of Marketing ILV 1,3 2,0 B4.06360.20.061
Fundamentals of Organization ILV 2,0 3,0 B4.06360.20.011
Fundamentals of Organization Group A ILV 1,3 2,0 B4.06360.20.010
Fundamentals of Organization Group B ILV 1,3 2,0 B4.06360.20.010
Fundamentals of Controlling Group A ILV 2,1 3,0 B4.06360.20.060
Fundamentals of Controlling Group B ILV 2,1 3,0 B4.06360.20.060
Fundamentials of Marketing Group A ILV 1,3 2,0 B4.06360.20.070
Fundamentials of Marketing Group B ILV 1,3 2,0 B4.06360.20.070
Fundamentals of Human Resource Management Group A ILV 1,3 2,0 B4.06360.20.020
Fundamentals of Human Resource Management Group B ILV 1,3 2,0 B4.06360.20.020
Cost Accounting Group A ILV 2,1 3,0 B4.06360.20.050
Cost Accounting Group B ILV 2,1 3,0 B4.06360.20.050
Labour Law ILV 0,7 1,0 B4.06360.20.031
Management Accounting ILV 2,1 3,0 B4.06360.20.051
Public relations Group A ILV 0,7 1,0 B4.06360.20.090
Public relations Group B ILV 0,7 1,0 B4.06360.20.090
Public Relations ILV 0,7 1,0 B4.06360.20.081
Study program: Business ManagementTypeSPPSECTS-CreditsCourse number
Procurement Management ILV 1,5 2,0 B4.06360.20.300
English: Writing Business Reports Group A ILV 0,7 1,0 B4.06360.20.331
English: Writing Business Reports Group B ILV 0,7 1,0 B4.06360.20.331
ERP/SAP: Procurement management ILV 0,7 1,0 B4.06360.20.320
Investment & Financing ILV 1,5 3,0 B4.06360.20.340
Modeling of business processes Group A ILV 1,5 2,0 B4.06360.20.310
Modeling of business processes Group B ILV 1,5 2,0 B4.06360.20.310
Financial Mathematics ILV 1,5 3,0 B4.06360.20.350
Study program: Digital Business ManagementTypeSPPSECTS-CreditsCourse number
CMS (Content Management System) ILV 1,2 2,0 B4.06361.20.120
Introduction to Programming ILV 2,2 3,0 B4.06361.20.140
English for Digital Business Management I ILV 0,7 1,0 B4.06361.20.171
Media & Internet (Video, Image, Text) ILV 1,2 2,0 B4.06361.20.110
Software-Engineering ILV 0,7 1,0 B4.06361.20.150
Usability Engineering ILV 0,7 1,0 B4.06361.20.160
Webcontent Management ILV 1,2 2,0 B4.06361.20.130
Study program: Digital Tax and AccountingTypeSPPSECTS-CreditsCourse number
Procurement Management ILV 1,5 2,0 B4.06360.20.300
English: Writing Business Reports Group A ILV 0,7 1,0 B4.06360.20.331
English: Writing Business Reports Group B ILV 0,7 1,0 B4.06360.20.331
ERP/SAP: Procurement management ILV 0,7 1,0 B4.06360.20.320
Investment & Financing ILV 1,5 3,0 B4.06360.20.340
Modeling of business processes Group A ILV 1,5 2,0 B4.06360.20.310
Modeling of business processes Group B ILV 1,5 2,0 B4.06360.20.310
Financial Mathematics ILV 1,5 3,0 B4.06360.20.350
Study program: Hotel ManagementTypeSPPSECTS-CreditsCourse number
English for Hotel Management I ILV 0,7 1,0 B4.06362.20.211
Hotel Sales & Revenue Management ILV 3,5 6,0 B4.06362.20.220
Travel & Hotel Law ILV 0,7 1,0 B4.06362.20.200
Rooms Division Management ILV 1,3 2,0 B4.06362.20.180
Wellness & Spa Management ILV 1,3 2,0 B4.06362.20.190
Study program: Intercultural ManagementTypeSPPSECTS-CreditsCourse number
Culture, Society and Globalization ILV 2,0 3,0 B4.06365.20.141
German 2 Group A ILV 2,9 4,0 B4.06365.20.100
German 2 Group B ILV 2,9 4,0 B4.06365.20.100
English: Professional English Group A ILV 1,4 2,0 B4.06365.20.131
English: Professional English Group B ILV 1,4 2,0 B4.06365.20.131
Intercultural Communication Group A ILV 2,0 3,0 B4.06365.20.151
Intercultural Communication Group B ILV 2,0 3,0 B4.06365.20.151
Italian 2A ILV 2,9 4,0 B4.06365.20.112
Elective Module for Incomings: Austrian Language ILV 3,7 6,0 B4.06365.80.171
Elective Module for Incomings: Doing Business in Austria ILV 3,7 6,0 B4.06365.80.181
Study program: Public ManagementTypeSPPSECTS-CreditsCourse number
Current Problems of Austrian Administration ILV 1,7 3,0 B4.06363.20.260
Introduction to Administrative Sciences and Public Management", ILV 1,1 2,0 B4.06363.20.250
English for Public Management I ILV 0,6 1,0 B4.06363.20.271
Political System of Austria ILV 1,9 3,0 B4.06363.20.290
Constitutional Law ILV 1,9 3,0 B4.06363.20.280
Optional subjectTypeSPPSECTS-CreditsCourse number
Spanish II (CEF A1) ILV 3,0 4,0 B4.06360.80.380
LectureTypeSPPSECTS-CreditsCourse number
English: Academic English Group A ILV 0,7 1,0 B4.06360.40.091
English: Academic English Group B ILV 0,7 1,0 B4.06360.40.091
English: Academic Writing ILV 0,7 1,0 B4.06360.40.091
European Law ILV 1,8 2,5 B4.06360.40.080
European law ILV 1,7 2,5 B4.06360.40.081
Fundamentals of economics II: Macroeconomics ILV 1,7 2,5 B4.06360.40.071
Fundamentals of Empirical Social Research II ILV 1,5 2,5 B4.06360.40.021
Fundamentals of Empirical Social Research II Group A ILV 1,5 2,5 B4.06360.40.020
Fundamentals of Empirical Social Research II Group B ILV 1,5 2,5 B4.06360.40.020
Fundamentals of economics II: Macroeconomics ILV 1,8 2,5 B4.06360.40.070
Research Skills II Group A ILV 0,9 1,5 B4.06360.40.010
Research Skills II Group B ILV 0,9 1,5 B4.06360.40.010
Methods of Scientific Work II ILV 0,9 1,5 B4.03630.40.011
Project management ILV 3,2 4,0 B4.06360.40.041
Project management systems ILV 0,8 1,0 B4.06360.40.051
Project Supervision ILV 0,8 1,0 B4.06360.40.061
Project Management Group A ILV 3,2 4,0 B4.06360.40.040
Project Management Group B ILV 3,2 4,0 B4.06360.40.040
Project Management Systems ILV 0,8 1,0 B4.06360.40.050
Project subervition Group A ILV 0,8 1,0 B4.06360.40.060
Project subervition Group B ILV 0,8 1,0 B4.06360.40.060
Statistics II ILV 1,2 2,0 B4.06360.40.031
Statistics II ILV 1,2 2,0 B4.06360.40.030
Study program: Business ManagementTypeSPPSECTS-CreditsCourse number
Business Analytics ILV 1,8 3,0 B4.06364.40.230
English for Globalization & international Business ILV 0,6 1,0 B4.06364.40.221
Export & international economy ILV 1,6 2,5 B4.06364.40.200
Fundamentals of international business ILV 1,6 2,5 B4.06364.40.210
Market research ILV 1,8 3,0 B4.06364.40.240
Study program: Digital Business ManagementTypeSPPSECTS-CreditsCourse number
Introduction Data Engineering ILV 1,2 2,0 B4.06361.40.110
Introduction Data Value Chain ILV 1,2 2,0 B4.06361.40.100
Introduction BI & Analytics ILV 1,2 2,0 B4.06361.40.120
Investment & Financing I ILV 1,5 3,0 B4.06360.40.340
Financial Mathematics ILV 1,5 3,0 B4.06360.40.350
Study program: Digital Tax and AccountingTypeSPPSECTS-CreditsCourse number
Introduction Data Engineering ILV 1,2 2,0 B4.06366.40.280
Introduction Data Value Chain ILV 1,2 2,0 B4.06366.40.270
Introduction BI & Analytics ILV 1,2 2,0 B4.06366.40.290
Corporate Code & Accounting ILV 4,0 6,0 B4.06366.40.260
Study program: Hotel ManagementTypeSPPSECTS-CreditsCourse number
Digital Hotel & Social Media Marketing ILV 2,7 4,0 B4.06362.40.130
English for Hotel Management III ILV 0,7 1,0 B4.06362.40.161
Hotel Public Relations ILV 0,7 1,0 B4.06362.40.150
Investment & Financing I ILV 1,5 3,0 B4.06360.40.340
Financial Mathematics ILV 1,5 3,0 B4.06360.40.350
Study program: Intercultural ManagementTypeSPPSECTS-CreditsCourse number
German 4 Group A ILV 4,0 6,0 B4.06365.40.101
German 4 Group B ILV 4,0 6,0 B4.06365.40.101
Financial Mathematics ILV 1,5 3,0 B4.06360.40.350
Investment & Financing I ILV 1,5 3,0 B4.06360.40.340
Italian 4A ILV 4,0 6,0 B4.06365.40.112
Study program: Public ManagementTypeSPPSECTS-CreditsCourse number
English for Public Management II ILV 0,7 1,0 B4.06363.40.191
Investment & Financing I ILV 1,5 3,0 B4.06360.40.340
Comparison of Political Systems ILV 1,7 2,5 B4.06363.40.170
Comparison of selected policy fields ILV 1,7 2,5 B4.06363.40.180
Financial Mathematics ILV 1,5 3,0 B4.06360.40.350
Optional subjectTypeSPPSECTS-CreditsCourse number
Present, Argue, Discuss ILV 3,0 6,0 B4.06360.40.370
Present, Argue, Discuss ILV 3,0 6,0 B4.06360.40.370
Re-Entry Orientation ILV 2,0 2,0 B4.06360.80.360
Spanish IV ILV 2,0 2,0 B4.06360.80.320
LectureTypeSPPSECTS-CreditsCourse number
Bachelor Thesis and Bachelor Colloquium BT 1,0 10,0 B4.06360.60.011
Bachelor Thesis and Bachelor Colloquium BT 1,0 10,0 B4.06360.60.011
Bachelor Thesis and Bachelor Colloquium BT 1,0 10,0 B4.06360.60.010
Bachelor-Exam BE 0,0 2,0 B4.06360.60.021
Bachelor-Exam BE 0,0 2,0 B4.06360.60.021
Bachelor Exam BE 0,0 2,0 B4.06360.60.020
Professional Internship BOPR 0,0 18,0 B4.06360.00.030
Professional Internship BOPR 0,0 18,0 B4.06360.60.030
Professional Internship BOPR 0,0 18,0 B4.06360.60.030
LectureTypeSPPSECTS-CreditsCourse number
Active Start Group A ILV 0,6 1,0 B4.06360.10.020
Active Start Group B ILV 0,6 1,0 B4.06360.10.020
Student Orientation Program ILV 0,6 1,0 B4.06360.10.020
Business Software Group I ILV 2,0 3,0 B4.06360.10.070
Business Software Group I ILV 2,0 3,0 B4.06360.10.070
Business Software Group II ILV 2,0 3,0 B4.06360.10.070
Business Software Group II ILV 2,0 3,0 B4.06360.10.070
Business Software Group III ILV 2,0 3,0 B4.06360.10.070
Business Software Group III ILV 2,0 3,0 B4.06360.10.070
Collaboration & Cooperation Group A ILV 0,9 1,5 B4.06360.10.030
Collaboration & Cooperation Group B ILV 0,9 1,5 B4.06360.10.030
English: Persuasive Self-Presentation Group 1 ILV 0,8 1,0 B4.06360.10.051
English: Persuasive Self-Presentation Group 2 ILV 0,8 1,0 B4.06360.10.051
English: Persuasive Self-Presentation Group 3 ILV 0,8 1,0 B4.06360.10.051
English: Persuasive Self-Presentation Group 4 ILV 0,8 1,0 B4.06360.10.051
English: Persuasive Self-Presentation Group I ILV 0,8 1,0 B4.06360.10.051
English: Persuasive Self-Presentation Group II ILV 0,8 1,0 B4.06360.10.051
English: Persuasive Self-Presentation Group III ILV 0,8 1,0 B4.06360.10.051
English: Persuasive Self-Presentation Group IV ILV 0,8 1,0 B4.06360.10.051
Fundamentals of Accounting Group A ILV 3,0 5,0 B4.06360.10.010
Fundamentals of Accounting Group B ILV 3,0 5,0 B4.06360.10.010
Fundamentals of Accounting Group A ILV 3,0 5,0 B4.06360.10.010
Fundamentals of Accounting Group B ILV 3,0 5,0 B4.06360.10.010
HR & Organization Group A ILV 3,0 5,0 B4.06360.10.060
HR & Organization Group B ILV 3,0 5,0 B4.06360.10.060
Internet & Web Technology Group I ILV 1,0 2,0 B4.06360.10.080
Internet & Web Technology Group II ILV 1,0 2,0 B4.06360.10.080
Internet & Web Technology Group III ILV 1,0 2,0 B4.06360.10.080
Internet & Web Technology Group I ILV 1,0 2,0 B4.06360.10.080
Internet & Web Technology Group II ILV 1,0 2,0 B4.06360.10.080
Internet & Web Technology Group III ILV 1,0 2,0 B4.06360.10.080
Sustainability, Diversity & Business Ethics Group A ILV 3,0 5,0 B4.06360.10.090
Sustainability, Diversity & Business Ethics Group B ILV 3,0 5,0 B4.06360.10.090
HR & Organization Group A ILV 3,0 5,0 B4.06360.10.060
HR & Organization Group B ILV 3,0 5,0 B4.06360.10.060
Personal Skills & Development Group A ILV 0,9 1,5 B4.06360.10.040
Personal Skills & Development Group B ILV 0,9 1,5 B4.06360.10.040
Personal Development Skills Group A ILV 0,9 1,5 B4.06360.10.040
Personal Development Skills Group B ILV 0,9 1,5 B4.06360.10.040
Sustainability, Diversity & Business Ethics Group A ILV 3,0 5,0 B4.06360.10.090
Sustainability, Diversity & Business Ethics Group B ILV 3,0 5,0 B4.06360.10.090
Collaboration & Cooperation Group A ILV 0,9 1,5 B4.06360.10.030
Collaboration & Cooperation Group B ILV 0,9 1,5 B4.06360.10.030
Study program: Business ManagementTypeSPPSECTS-CreditsCourse number
Graphic Design ILV 3,0 5,0 B4.06360.10.100
Study program: Digital Business ManagementTypeSPPSECTS-CreditsCourse number
Media & Internet (video, picture, text) ILV 1,0 2,0 B4.06361.10.190
Webcontent Management ILV 1,0 1,5 B4.06361.10.210
Webdesign and CMS (Content Management System) ILV 1,0 1,5 B4.06361.10.200
Study program: Digital Marketing and SalesTypeSPPSECTS-CreditsCourse number
Graphic Design Group A ILV 3,0 5,0 B4.06360.10.100
Graphic Design Group B ILV 3,0 5,0 B4.06360.10.100
Study program: Digital Tax and AccountingTypeSPPSECTS-CreditsCourse number
Digital interfaces ILV 1,2 2,0 B4.06366.10.170
ERP-Customizing ILV 0,6 1,0 B4.06366.10.160
Workflow-Management-Systems ILV 1,2 2,0 B4.06366.10.180
Study program: Hotel ManagementTypeSPPSECTS-CreditsCourse number
Tourism and Destination Management ILV 3,0 5,0 B4.06362.10.220
Study program: Intercultural ManagementTypeSPPSECTS-CreditsCourse number
Academic English Group A ILV 1,1 1,5 B4.06365.10.111
Academic English Group B ILV 1,1 1,5 B4.06365.10.111
Deutsch als Fremdsprache 1: Einführung in die Sprache und Kultur Group A ILV 2,6 3,5 B4.06365.10.121
Deutsch als Fremdsprache 1: Einführung in die Sprache und Kultur Group B ILV 2,6 3,5 B4.06365.10.121
Italiano 1A: Introduzione alla lingua e alla cultura ILV 2,6 3,5 B4.06365.10.132
Elective Module for Incomings: Doing Business in Austria ILV 3,7 6,0 B4.06365.80.181
Study program: Public ManagementTypeSPPSECTS-CreditsCourse number
Fundamentals of politics ILV 1,0 1,7 B4.06363.10.240
Fundamentals of public law ILV 1,0 1,6 B4.06363.10.230
Fundamentals of public sector ILV 1,0 1,7 B4.06363.10.250
Study program: Business PsychologyTypeSPPSECTS-CreditsCourse number
Cognitive and neurobiological foundations of behaviour and experience I ILV 3,0 5,0 B4.06367.10.150
Optional subjectTypeSPPSECTS-CreditsCourse number
French I (CEF A1) ILV 3,0 4,0 B4.06360.70.320
Spanish I (CEF A1) ILV 3,0 4,0 B4.06360.70.290
Spanish I (CEF A1) ILV 3,0 4,0 B4.06360.70.290
LectureTypeSPPSECTS-CreditsCourse number
English: Current Trend Analysis ILV 0,7 1,0 B4.06360.30.041
English: Current Trend Analysis Group I ILV 0,7 1,0 B4.06360.30.041
English: Current Trend Analysis Group II ILV 0,7 1,0 B4.06360.30.041
English: Current Trend Analysis Group III ILV 0,7 1,0 B4.06360.30.041
Fundamentals of Empirical Social Research I ILV 0,3 0,5 B4.06360.30.021
Fundamentals of Empirical Social Research I Group A ILV 0,3 0,5 B4.06360.30.020
Fundamentals of Empirical Social Research I Group B ILV 0,3 0,5 B4.06360.30.020
Research Skills I Group A ILV 1,0 1,5 B4.06360.30.010
Research Skills I Group B ILV 1,0 1,5 B4.06360.30.010
Methods of Scientific Work I ILV 1,0 1,5 B4.06360.30.011
Statistics I ILV 2,0 3,0 B4.06360.30.031
Statistics I Group A ILV 2,0 3,0 B4.06360.30.030
Statistics I Group B ILV 2,0 3,0 B4.06360.30.030
Study program: Business ManagementTypeSPPSECTS-CreditsCourse number
Digital Marketing ILV 3,5 6,0 B4.06364.30.260
Introduction to Strategic Controlling ILV 1,2 2,0 B4.06364.30.300
Employee Lifecycle ILV 3,2 6,0 B4.06364.30.250
English for Financing Forms ILV 0,7 1,0 B4.06364.30.241
English for General Management ILV 0,7 1,0 B4.06364.30.221
Instruments of Strategic Controlling ILV 2,3 4,0 B4.06364.30.310
Logistics Management ILV 1,2 2,0 B4.06364.30.270
Employee Management ILV 1,4 2,0 B4.06364.30.200
New Financing Forms ILV 1,7 2,5 B4.06364.30.220
Quality Management ILV 1,2 2,0 B4.06364.30.290
Legal Foundations of Financing ILV 1,7 2,5 B4.06364.30.230
Supply Chain Management ILV 1,2 2,0 B4.06364.30.280
Corporate Management ILV 2,0 3,0 B4.06364.30.190
Study program: Digital Business ManagementTypeSPPSECTS-CreditsCourse number
Application Development ILV 2,0 3,5 B4.06361.30.090
Procurement Management ILV 1,5 2,0 B4.06360.70.050
English for Digital Business Management II ILV 0,6 1,0 B4.06361.30.081
English: Writing Business Reports Group A ILV 0,7 1,0 B4.06360.70.081
English: Writing Business Reports Group B ILV 0,7 1,0 B4.06360.70.081
E-Procurement ILV 0,9 1,5 B4.06361.30.060
ERP/SAP: Procurement Management Group A ILV 0,7 1,0 B4.06360.70.070
ERP/SAP: Procurement Management Group B ILV 0,7 1,0 B4.06360.70.070
Fundamentals of economics I: Microeconomics ILV 1,9 3,5 B4.06360.70.250
Fundamentals of E-Business and E-Commerce ILV 0,9 1,5 B4.06361.30.050
Modelling of business processes ILV 1,5 2,0 B4.06360.70.060
Public commercial law Group A ILV 1,3 2,5 B4.06360.70.260
Public commercial law Group B ILV 1,3 2,5 B4.06360.70.260
Webservices ILV 1,4 2,5 B4.06361.30.100
Webshop Systems ILV 1,2 2,0 B4.06361.30.070
Study program: Digital Tax and AccountingTypeSPPSECTS-CreditsCourse number
Federal Tax Code ILV 1,3 2,0 B4.06366.30.330
Income and Expenditure Accounting ILV 2,0 3,0 B4.06366.30.350
English for General Management ILV 0,7 1,0 B4.06364.30.141
Fundamentals of economics I: Microeconomics ILV 1,9 3,5 B4.06360.70.250
Fundamentals of Tax Law ILV 2,0 3,0 B4.06366.30.340
Employee Management ILV 1,4 2,0 B4.06364.30.130
Public commercial law Group A ILV 1,3 2,5 B4.06360.70.260
Public commercial law Group B ILV 1,3 2,5 B4.06360.70.260
Value Added Tax ILV 2,7 4,0 B4.06366.30.320
Corporate Management ILV 2,0 3,0 B4.06364.30.120
Study program: Hotel ManagementTypeSPPSECTS-CreditsCourse number
Procurement Management ILV 1,5 2,0 B4.06360.70.050
English for Hotel Management II ILV 0,7 1,0 B4.06362.30.141
English: Writing Business Reports Group A ILV 0,7 1,0 B4.06360.70.081
English: Writing Business Reports Group B ILV 0,7 1,0 B4.06360.70.081
Experience Staging ILV 0,7 1,0 B4.06362.30.130
ERP/SAP: Procurement Management Group A ILV 0,7 1,0 B4.06360.70.070
ERP/SAP: Procurement Management Group B ILV 0,7 1,0 B4.06360.70.070
Fundamentals of economics I: Microeconomics ILV 1,9 3,5 B4.06360.70.250
Hotel Operations II: Food & Beverage und Events ILV 3,7 6,0 B4.06362.30.110
Modelling of business processes ILV 1,5 2,0 B4.06360.70.060
Public commercial law Group A ILV 1,3 2,5 B4.06360.70.260
Public commercial law Group B ILV 1,3 2,5 B4.06360.70.260
Service Management and Processes ILV 2,7 4,0 B4.06362.30.120
Study program: Intercultural ManagementTypeSPPSECTS-CreditsCourse number
Constitution and Administration ILV 1,3 2,5 B4.06360.70.101
German 3 Group A ILV 4,0 6,0 B4.06365.30.110
German 3 Group B ILV 4,0 6,0 B4.06365.30.110
English: Writing Business Reports ILV 0,7 1,0 B4.06360.70.081
ERP/SAP: Procurement Management ILV 0,7 1,0 B4.06360.70.071
Fundamentals of economics I: Microeconomics ILV 1,9 3,5 B4.06360.70.091
Intercultural Teamwork ILV 1,8 3,0 B4.06365.30.141
Italian 3A ILV 4,0 6,0 B4.06365.30.122
Modelling of business processes ILV 1,5 2,0 B4.06360.70.061
Procurement Management ILV 1,5 2,0 B4.06360.70.051
Seminar: Intercultural Management ILV 1,8 3,0 B4.06365.30.151
Elective Module for Incomings: Doing Business in Austria ILV 3,7 6,0 B4.06365.80.181
Study program: Public ManagementTypeSPPSECTS-CreditsCourse number
Procurement Management ILV 1,5 2,0 B4.06360.70.050
Theories of Democracy & Models of Democracy ILV 1,9 3,0 B4.06363.30.180
E-Government ILV 1,6 3,0 B4.06363.30.160
English: Writing Business Reports Group A ILV 0,7 1,0 B4.06360.70.081
English: Writing Business Reports Group B ILV 0,7 1,0 B4.06360.70.081
ERP/SAP: Procurement Management Group A ILV 0,7 1,0 B4.06360.70.070
ERP/SAP: Procurement Management Group B ILV 0,7 1,0 B4.06360.70.070
Society in Change ILV 1,9 3,0 B4.06363.30.190
Fundamentals of economics I: Microeconomics ILV 1,9 3,5 B4.06360.70.250
Modelling of business processes ILV 1,5 2,0 B4.06360.70.060
Public commercial law Group A ILV 1,3 2,5 B4.06360.70.260
Public commercial law Group B ILV 1,3 2,5 B4.06360.70.260
Administrative Law ILV 1,6 3,0 B4.06363.30.170
Optional subjectTypeSPPSECTS-CreditsCourse number
Writing with academic context ILV 3,7 6,0 B4.06360.30.400
LectureTypeSPPSECTS-CreditsCourse number
Balance Sheet Analysis ILV 1,2 2,0 B4.06360.50.011
Investment & Financing II ILV 1,2 2,0 B4.06360.50.031
Tax Law ILV 1,2 2,0 B4.06360.50.021
Study program: Business ManagementTypeSPPSECTS-CreditsCourse number
Balance Sheet Analsyis Group A ILV 1,2 2,0 B4.06360.50.010
Balance Sheet Analsyis Group B ILV 1,2 2,0 B4.06360.50.010
Business plan preparation ILV 2,8 6,0 B4.06364.50.360
Change Management ILV 1,2 2,0 B4.06364.50.080
Digital Business Basics ILV 1,2 2,0 B4.06364.50.100
Investment & Financing II Group A ILV 1,2 2,0 B4.06360.50.030
Investment & Financing II Group B ILV 1,2 2,0 B4.06360.50.030
Lean Manufacturing ILV 1,8 3,0 B4.06364.50.410
Learning & Development ILV 3,2 6,0 B4.06364.50.370
Brand Management ILV 3,3 6,0 B4.06364.50.390
Production Management ILV 1,2 2,0 B4.06364.50.400
Service Management ILV 1,2 2,0 B4.06364.50.090
Smart Factory/Industry 4.0 ILV 0,6 1,0 B4.06364.50.420
Tax law Group A ILV 1,2 2,0 B4.06360.50.020
Tax law Group B ILV 1,2 2,0 B4.06360.50.020
Study program: Digital Business ManagementTypeSPPSECTS-CreditsCourse number
Analysis & Optimization ILV 0,7 1,0 B4.06361.50.060
Balance Sheet Analsyis Group A ILV 1,2 2,0 B4.06360.50.010
Balance Sheet Analsyis Group B ILV 1,2 2,0 B4.06360.50.010
Data Protection ILV 1,2 2,0 B4.06361.50.100
Digital Processes ILV 1,2 2,0 B4.06361.50.120
English for Digital Business Management III ILV 0,7 1,0 B4.06361.50.071
Information Economy ILV 1,2 2,0 B4.06361.50.130
Internet & Media Law ILV 1,2 2,0 B4.06361.50.080
Investment & Financing II Group A ILV 1,2 2,0 B4.06360.50.030
Investment & Financing II Group B ILV 1,2 2,0 B4.06360.50.030
IT Security ILV 1,2 2,0 B4.06361.50.090
Campaign Management / SEO & SEA ILV 1,3 2,0 B4.06361.50.050
Project Seminar Group A ILV 2,8 5,0 B4.06361.50.140
Project Seminar Group B ILV 2,8 5,0 B4.06361.50.140
Digital Business Seminar ILV 0,6 1,0 B4.06361.50.150
Smart Factory ILV 1,2 2,0 B4.06361.50.110
Tax law Group A ILV 1,2 2,0 B4.06360.50.020
Tax law Group B ILV 1,2 2,0 B4.06360.50.020
Strategy & Digital Marketing ILV 1,3 2,0 B4.06361.50.040
Study program: Digital Tax and AccountingTypeSPPSECTS-CreditsCourse number
Balance Sheet Analysis ILV 1,3 2,0 B4.06366.50.450
Data Protection ILV 1,2 2,0 B4.06366.50.530
Digital Interfaces ILV 1,3 2,0 B4.06366.50.550
ERP-Customizing ILV 1,3 2,0 B4.06366.50.540
Fundamentals of Personnel Accounting ILV 2,0 3,0 B4.06366.50.480
Internet & Media Law ILV 1,2 2,0 B4.06366.50.510
Investment & Financing II ILV 1,3 2,0 B4.06366.50.470
IT Security ILV 1,2 2,0 B4.06366.50.520
Consolidated Accounting ILV 1,3 2,0 B4.06366.50.460
Simulation: Practical examples of the digitalization of tax consulting processes ILV 4,0 6,0 B4.06366.50.500
Social Security Law ILV 2,0 3,0 B4.06366.50.490
Workflow-Management-Systems ILV 1,3 2,0 B4.06366.50.560
Study program: Hotel ManagementTypeSPPSECTS-CreditsCourse number
Balance Sheet Analsyis Group A ILV 1,2 2,0 B4.06360.50.010
Balance Sheet Analsyis Group B ILV 1,2 2,0 B4.06360.50.010
English for Hotel Management IV ILV 0,6 1,0 B4.06362.50.171
Hotel Controlling & Business Simulation ILV 3,5 6,0 B4.06362.50.200
Hotel Human Resources Management & Leadership ILV 3,2 5,0 B4.06362.50.160
Hotel Real Estate & Financing ILV 3,6 6,0 B4.06362.50.180
Investment & Financing II Group A ILV 1,2 2,0 B4.06360.50.030
Investment & Financing II Group B ILV 1,2 2,0 B4.06360.50.030
Practical project "Hotel development" Analysis, conception, profitability & presentation ILV 3,7 6,0 B4.06362.50.190
Tax law Group A ILV 1,2 2,0 B4.06360.50.020
Tax law Group B ILV 1,2 2,0 B4.06360.50.020
Study program: Intercultural ManagementTypeSPPSECTS-CreditsCourse number
Change & Innovation ILV 1,2 2,0 B4.06365.50.121
Corporate Sustainability Management ILV 1,1 2,0 B4.06365.50.071
Creative Thinking ILV 1,2 2,0 B4.06365.50.131
German 5 ILV 6,1 6,0 B4.06365.50.040
Entrepreneurship ILV 1,2 2,0 B4.06365.50.111
Export & International Business ILV 1,2 2,0 B4.06365.50.081
Internal International Consulting ILV 1,2 2,0 B4.06365.50.101
Introduction to Values and Ethics ILV 2,2 4,0 B4.06365.50.061
Italian 5 ILV 6,1 6,0 B4.06365.50.052
Leadership & Diversity ILV 1,2 2,0 B4.06365.50.091
Elective Module for Incomings: Doing Business in Austria ILV 3,7 6,0 B4.06365.80.181
Study program: Public ManagementTypeSPPSECTS-CreditsCourse number
Actors and Instruments of Economic Policy ILV 1,2 2,0 B4.06363.50.210
Balance Sheet Analsyis Group A ILV 1,2 2,0 B4.06360.50.010
Balance Sheet Analsyis Group B ILV 1,2 2,0 B4.06360.50.010
Controlling in the Public Sector ILV 1,2 2,0 B4.06363.50.280
Introduction to Political Communication ILV 1,2 2,0 B4.06363.50.220
English for Public Management III ILV 0,6 1,0 B4.06363.50.241
English for Public Management IV ILV 0,7 1,0 B4.06363.50.271
Fundamentals of Intercultural Communication ILV 0,6 1,0 B4.06363.50.230
Fundamentals of Public Finance ILV 1,8 2,5 B4.06363.50.250
Fundamentals of Public Service Law ILV 1,2 2,0 B4.06363.50.300
Investment & Financing II Group A ILV 1,2 2,0 B4.06360.50.030
Investment & Financing II Group B ILV 1,2 2,0 B4.06360.50.030
Leadership and Personnel in the Public Sector ILV 1,2 2,0 B4.06363.50.290
Management of Public Enterprises ILV 1,8 3,0 B4.06363.50.320
Non Profit Organizations ILV 1,8 3,0 B4.06363.50.310
Public Budgeting ILV 1,8 2,5 B4.06363.50.260
Tax law Group A ILV 1,2 2,0 B4.06360.50.020
Tax law Group B ILV 1,2 2,0 B4.06360.50.020
LectureTypeSPPSECTS-CreditsCourse number
Controlling ILV 1,0 2,0 B4.06360.20.270
English: Reading in Context ILV 0,8 1,0 B4.06360.20.301
Fundamentals of Business Law ILV 3,0 5,0 B4.06360.20.310
Collaborative Work ILV 3,0 5,0 B4.06364.20.320
Cost Accounting ILV 2,0 3,0 B4.06360.20.260
Marketing & Sales ILV 3,0 5,0 B4.06360.20.280
Scientific Work & Writing ILV 2,4 4,0 B4.06360.20.290
Study program: Business ManagementTypeSPPSECTS-CreditsCourse number
Enterprise Resource Planning Systems (ERP-Systems) ILV 3,0 5,0 B4.06364.20.330
Study program: Digital Business ManagementTypeSPPSECTS-CreditsCourse number
Fundamentals of Digital Business Management ILV 3,0 5,0 B4.06361.20.380
Study program: Digital Tax and AccountingTypeSPPSECTS-CreditsCourse number
Group Accounting ILV 0,9 1,5 B4.06366.20.370
Austrian Commercial Code (UGB) & Accounting ILV 2,1 3,5 B4.06366.20.360
Study program: Hotel ManagementTypeSPPSECTS-CreditsCourse number
Einführung in das nachhaltige Hotelmanagement ILV 2,4 4,0 B4.06362.20.390
English for Hotel Management ILV 0,8 1,0 B4.06362.20.401
Study program: Public ManagementTypeSPPSECTS-CreditsCourse number
Grundlagen des öffentlichen Dienstrechts ILV 1,0 2,0 B4.06363.20.420
Public Management ILV 2,0 3,0 B4.06363.20.410
Study program: Business PsychologyTypeSPPSECTS-CreditsCourse number
Cognitive and neurobiological foundations of behaviour and experience II ILV 3,0 5,0 B4.06367.20.340
Optional subjectTypeSPPSECTS-CreditsCourse number
French II (CEF A1) ILV 3,0 4,0 B4.06360.80.410
Italian II (CEF A1) ILV 3,0 4,0 B4.06360.80.362
Croatian II ILV 3,0 2,0 B4.06360.80.390
Russian II (CEF A1) ILV 3,0 4,0 B4.06360.80.370
Slovene II (CEF A1) ILV 3,0 4,0 B4.06360.80.400
Spanish II (CEF A1) ILV 3,0 4,0 B4.06360.80.380
LectureTypeSPPSECTS-CreditsCourse number
English: Academic English ILV 0,7 1,0 B4.06360.40.091
European Law ILV 1,8 2,5 B4.06360.40.080
Fundamentals of Empirical Social Research II ILV 1,5 2,5 B4.06360.40.020
Fundamentals of economics II: Macroeconomics ILV 1,8 2,5 B4.06360.40.070
Research Skills II ILV 0,9 1,5 B4.06360.40.010
Project Management ILV 3,2 4,0 B4.06360.40.040
Project Management Systems ILV 0,8 1,0 B4.06360.40.050
Project subervision ILV 0,8 1,0 B4.06360.40.060
Statistics II ILV 1,2 2,0 B4.06360.40.030
Study program: Business ManagementTypeSPPSECTS-CreditsCourse number
Business Analytics ILV 1,8 3,0 B4.06364.40.230
English for Globalization & international Business ILV 0,6 1,0 B4.06364.40.221
Export & international economy ILV 1,6 2,5 B4.06364.40.200
Fundamentals of international business ILV 1,6 2,5 B4.06364.40.210
Living in a changing world ILV 3,0 6,0 B4.06364.40.250
Market research ILV 1,8 3,0 B4.06364.40.240
Study program: Digital Business ManagementTypeSPPSECTS-CreditsCourse number
Introduction Data Engineering ILV 1,2 2,0 B4.06361.40.110
Introduction Data Value Chain ILV 1,2 2,0 B4.06361.40.100
Introduction BI & Analytics ILV 1,2 2,0 B4.06361.40.120
Investment & Financing I ILV 1,5 3,0 B4.06360.40.340
Financial Mathematics ILV 1,5 3,0 B4.06360.40.350
Study program: Digital Tax and AccountingTypeSPPSECTS-CreditsCourse number
Introduction Data Engineering ILV 1,2 2,0 B4.06366.40.280
Introduction Data Value Chain ILV 1,2 2,0 B4.06366.40.270
Introduction BI & Analytics ILV 1,2 2,0 B4.06366.40.290
Corporate Code & Accounting ILV 4,0 6,0 B4.06366.40.260
Study program: Hotel ManagementTypeSPPSECTS-CreditsCourse number
Digital Hotel & Social Media Marketing ILV 2,7 4,0 B4.06362.40.130
English for Hotel Management III ILV 0,7 1,0 B4.06362.40.161
Hotel Public Relations ILV 0,7 1,0 B4.06362.40.150
Investment & Financing I ILV 1,5 3,0 B4.06360.40.340
Financial Mathematics ILV 1,5 3,0 B4.06360.40.350
Study program: Public ManagementTypeSPPSECTS-CreditsCourse number
English for Public Management II ILV 0,7 1,0 B4.06363.40.191
Investment & Financing I ILV 1,5 3,0 B4.06360.40.340
Comparison of Political Systems ILV 1,7 2,5 B4.06363.40.170
Comparison of selected policy fields ILV 1,7 2,5 B4.06363.40.180
Financial Mathematics ILV 1,5 3,0 B4.06360.40.350
Optional subjectTypeSPPSECTS-CreditsCourse number
French IV ILV 2,0 2,0 B4.06360.80.350
Italian IV ILV 3,0 4,0 B4.06360.80.302
Croatian IV ILV 2,0 2,0 B4.06360.80.330
Present, Argue, Discuss ILV 3,0 6,0 B4.06360.40.370
Re-Entry Orientation ILV 2,0 2,0 B4.06360.80.360
Russian IV ILV 3,0 4,0 B4.06360.80.310
Slovene IV ILV 3,0 4,0 B4.06360.80.340
Spanish IV ILV 2,0 2,0 B4.06360.80.320
LectureTypeSPPSECTS-CreditsCourse number
Bachelor Thesis and Bachelor Colloquium BT 1,0 10,0 B4.06360.60.010
Bachelor Exam BE 0,0 2,0 B4.06360.60.020
Professional Internship BOPR 0,0 18,0 B4.06360.00.030
Optional subjectTypeSPPSECTS-CreditsCourse number
French VI ILV 2,0 2,0 B4.06360.80.110
Voluntary extended internship ILV 0,0 0,0 B4.06360.80.050
Italian VI ILV 2,0 2,0 B4.06360.80.062
Croatian VI ILV 2,0 2,0 B4.06360.80.090
Russian VI ILV 2,0 2,0 B4.06360.80.070
Slovene VI ILV 2,0 2,0 B4.06360.80.100
Spanish VI ILV 2,0 2,0 B4.06360.80.080
LectureTypeSPPSECTS-CreditsCourse number
Student Orientation Program ILV 0,6 1,0 B4.06360.10.020
Business Software ILV 2,0 3,0 B4.06360.10.070
English: Persuasive Self-Presentation ILV 0,8 1,0 B4.06360.10.051
Fundamentals of Accounting ILV 3,0 5,0 B4.06360.10.010
Internet & Web Technology ILV 1,0 2,0 B4.06360.10.080
Sustainability, Diversity & Business Ethics ILV 3,0 5,0 B4.06360.10.090
HR & Organization ILV 3,0 5,0 B4.06360.10.060
Personal Development Skills ILV 0,9 1,5 B4.06360.10.040
Collaboration & Cooperation ILV 0,9 1,5 B4.06360.10.030
Study program: Business ManagementTypeSPPSECTS-CreditsCourse number
Graphic Design ILV 3,0 5,0 B4.06360.10.100
Study program: Digital Business ManagementTypeSPPSECTS-CreditsCourse number
Media & Internet (video, picture, text) ILV 1,0 2,0 B4.06361.10.190
Webcontent Management ILV 1,0 1,5 B4.06361.10.210
Webdesign and CMS (Content Management System) ILV 1,0 1,5 B4.06361.10.200
Study program: Digital Tax and AccountingTypeSPPSECTS-CreditsCourse number
Digital interfaces ILV 1,2 2,0 B4.06366.10.170
ERP-Customizing ILV 0,6 1,0 B4.06366.10.160
Workflow-Management-Systems ILV 1,2 2,0 B4.06366.10.180
Study program: Hotel ManagementTypeSPPSECTS-CreditsCourse number
Tourism and Destination Management ILV 3,0 5,0 B4.06362.10.220
Study program: Public ManagementTypeSPPSECTS-CreditsCourse number
Fundamentals of politics ILV 1,0 1,7 B4.06363.10.240
Fundamentals of public law ILV 1,0 1,6 B4.06363.10.230
Fundamentals of public sector ILV 1,0 1,7 B4.06363.10.250
Study program: Business PsychologyTypeSPPSECTS-CreditsCourse number
Cognitive and neurobiological foundations of behaviour and experience I ILV 3,0 5,0 B4.06367.10.150
Optional subjectTypeSPPSECTS-CreditsCourse number
French I (CEF A1) ILV 3,0 4,0 B4.06360.70.320
Italian I (CEF A1) ILV 3,0 4,0 B4.06360.70.272
Croatian I ILV 3,0 4,0 B4.06360.70.310
Russian I (CEF A1) ILV 3,0 4,0 B4.06360.70.280
Slovene I (CEF A1) ILV 3,0 4,0 B4.06360.70.300
Spanish I (CEF A1) ILV 3,0 4,0 B4.06360.70.290
LectureTypeSPPSECTS-CreditsCourse number
Digital Marketing ILV 3,0 5,0 B4.06360.30.530
English: Current Trend Analysis ILV 0,8 1,0 B4.06360.30.521
English: Writing Reports ILV 0,8 1,0 B4.06360.30.501
Research Methods ILV 2,4 4,0 B4.06360.30.490
Quantitative Data Analysis ILV 2,4 4,0 B4.06360.30.510
Study program: Business ManagementTypeSPPSECTS-CreditsCourse number
Bilanzanalyse ILV 1,5 2,5 B4.06360.30.540
Operatives Controlling I ILV 1,5 2,5 B4.06364.30.590
Operatives Controlling II ILV 1,5 2,5 B4.06364.30.600
Self & Employee Management ILV 3,0 5,0 B4.06360.30.560
Steuerrecht ILV 1,5 2,5 B4.06360.30.550
Study program: Digital Business ManagementTypeSPPSECTS-CreditsCourse number
English for B2B Relationship Management ILV 0,7 1,0 B4.06361.30.701
English for Software Development & Coding ILV 0,8 1,0 B4.06361.30.721
Grundlagen E-Business/E-Commerce/E-Procurement ILV 1,5 2,5 B4.06361.30.680
Software Development & Coding ILV 5,4 9,0 B4.06361.30.710
Webshopsysteme ILV 1,0 1,5 B4.06361.30.690
Study program: Digital Tax and AccountingTypeSPPSECTS-CreditsCourse number
Bilanzanalyse ILV 1,5 2,5 B4.06360.30.540
Einnahmen-Ausgaben-Rechnung ILV 1,5 2,5 B4.06366.30.670
Ertragsteuerrecht ILV 1,5 2,5 B4.06366.30.660
Fundamentals of European Law ILV 1,5 2,5 B4.06360.30.580
Austrian and International Company Law ILV 1,5 2,5 B4.06360.30.570
Steuerrecht ILV 1,5 2,5 B4.06360.30.550
Study program: Hotel ManagementTypeSPPSECTS-CreditsCourse number
English for the Front Desk ILV 0,8 1,0 B4.06362.30.741
Hotel Operations I: Rooms Division & Spa Management ILV 2,4 4,0 B4.06362.30.730
Hotel Operations II: Food & Beverage und Bankett Management ILV 3,0 5,0 B4.06362.30.750
Self & Employee Management ILV 3,0 5,0 B4.06360.30.560
Study program: Public ManagementTypeSPPSECTS-CreditsCourse number
Fundamentals of European Law ILV 1,5 2,5 B4.06360.30.580
Austrian and International Company Law ILV 1,5 2,5 B4.06360.30.570
Politisches System Österreich und EU ILV 2,0 3,0 B4.06363.30.760
Verfassungs- und Verwaltungsrecht ILV 3,0 5,0 B4.06363.30.780
Wirtschaftspolitik ILV 1,0 2,0 B4.06363.30.770
Study program: Business PsychologyTypeSPPSECTS-CreditsCourse number
Persönlichkeits- und differentielle Psychologie ILV 1,5 2,5 B4.06367.30.620
Self & Employee Management ILV 3,0 5,0 B4.06360.30.560
Soziale Grundlagen des Verhaltens und Erlebens: Sozialpsychologie ILV 3,0 5,0 B4.06367.30.610
Testtheorie & psychologische Diagnostik ILV 1,5 2,5 B4.06367.30.630
Optional subjectTypeSPPSECTS-CreditsCourse number
French III ILV 2,0 2,0 B4.06360.70.380
Italian III ILV 3,0 4,0 B4.06360.70.332
Croatian III ILV 2,0 2,0 B4.06360.70.360
Pre-Departure Orientation ILV 2,0 2,0 B4.06360.70.390
Russian III ILV 3,0 4,0 B4.06360.70.340
Writing with academic context ILV 3,0 5,0 B4.06360.30.400
Slovene III ILV 3,0 4,0 B4.06360.70.370
Spanish III ILV 2,0 2,0 B4.06360.70.350
Study program: Business ManagementTypeSPPSECTS-CreditsCourse number
Balance Sheet Analsyis ILV 1,2 2,0 B4.06360.50.010
Business plan preparation ILV 2,8 6,0 B4.06364.50.360
Change Management ILV 1,2 2,0 B4.06364.50.080
Digital Business Basics ILV 1,2 2,0 B4.06364.50.100
Investment & Financing II ILV 1,2 2,0 B4.06360.50.030
Lean Manufacturing ILV 1,8 3,0 B4.06364.50.410
Learning & Development ILV 3,2 6,0 B4.06364.50.370
Brand Management ILV 3,3 6,0 B4.06364.50.390
Operational Controlling I: Operational Planning, Budgeting & Liquidity ILV 1,7 3,0 B4.06364.50.430
Operational Controlling II: Cost management techniques ILV 1,7 3,0 B4.06364.50.440
Production Management ILV 1,2 2,0 B4.06364.50.400
Service Management ILV 1,2 2,0 B4.06364.50.090
Smart Factory/Industry 4.0 ILV 0,6 1,0 B4.06364.50.420
Tax law ILV 1,2 2,0 B4.06360.50.020
Study program: Digital Business ManagementTypeSPPSECTS-CreditsCourse number
Analysis & Optimization ILV 0,7 1,0 B4.06361.50.060
Balance Sheet Analsyis ILV 1,2 2,0 B4.06360.50.010
Data Protection ILV 1,2 2,0 B4.06361.50.100
Digital Processes ILV 1,2 2,0 B4.06361.50.120
English for Digital Business Management III ILV 0,7 1,0 B4.06361.50.071
Information Economy ILV 1,2 2,0 B4.06361.50.130
Internet & Media Law ILV 1,2 2,0 B4.06361.50.080
Investment & Financing II ILV 1,2 2,0 B4.06360.50.030
IT Security ILV 1,2 2,0 B4.06361.50.090
Campaign Management / SEO & SEA ILV 1,3 2,0 B4.06361.50.050
Project Seminar ILV 2,8 5,0 B4.06361.50.140
Digital Business Seminar ILV 0,6 1,0 B4.06361.50.150
Smart Factory ILV 1,2 2,0 B4.06361.50.110
Tax law ILV 1,2 2,0 B4.06360.50.020
Strategy & Digital Marketing ILV 1,3 2,0 B4.06361.50.040
Study program: Digital Tax and AccountingTypeSPPSECTS-CreditsCourse number
Balance Sheet Analysis ILV 1,3 2,0 B4.06366.50.450
Data Protection ILV 1,2 2,0 B4.06366.50.530
Digital Interfaces ILV 1,3 2,0 B4.06366.50.550
ERP-Customizing ILV 1,3 2,0 B4.06366.50.540
Fundamentals of Personnel Accounting ILV 2,0 3,0 B4.06366.50.480
Internet & Media Law ILV 1,2 2,0 B4.06366.50.510
Investment & Financing II ILV 1,3 2,0 B4.06366.50.470
IT Security ILV 1,2 2,0 B4.06366.50.520
Consolidated Accounting ILV 1,3 2,0 B4.06366.50.460
Simulation: Practical examples of the digitalization of tax consulting processes ILV 4,0 6,0 B4.06366.50.500
Social Security Law ILV 2,0 3,0 B4.06366.50.490
Workflow-Management-Systems ILV 1,3 2,0 B4.06366.50.560
Study program: Hotel ManagementTypeSPPSECTS-CreditsCourse number
Balance Sheet Analsyis ILV 1,2 2,0 B4.06360.50.010
English for Hotel Management IV ILV 0,6 1,0 B4.06362.50.171
Hotel Controlling & Business Simulation ILV 3,5 6,0 B4.06362.50.200
Hotel Human Resources Management & Leadership ILV 3,2 5,0 B4.06362.50.160
Hotel Real Estate & Financing ILV 3,6 6,0 B4.06362.50.180
Investment & Financing II ILV 1,2 2,0 B4.06360.50.030
Practical project "Hotel development" Analysis, conception, profitability & presentation ILV 3,7 6,0 B4.06362.50.190
Tax law ILV 1,2 2,0 B4.06360.50.020
Study program: Public ManagementTypeSPPSECTS-CreditsCourse number
Actors and Instruments of Economic Policy ILV 1,2 2,0 B4.06363.50.210
Balance Sheet Analsyis ILV 1,2 2,0 B4.06360.50.010
Controlling in the Public Sector ILV 1,2 2,0 B4.06363.50.280
Introduction to Political Communication ILV 1,2 2,0 B4.06363.50.220
English for Public Management III ILV 0,6 1,0 B4.06363.50.241
English for Public Management IV ILV 0,7 1,0 B4.06363.50.271
Fundamentals of Intercultural Communication ILV 0,6 1,0 B4.06363.50.230
Fundamentals of Public Finance ILV 1,8 2,5 B4.06363.50.250
Fundamentals of Public Service Law ILV 1,2 2,0 B4.06363.50.300
Investment & Financing II ILV 1,2 2,0 B4.06360.50.030
Leadership and Personnel in the Public Sector ILV 1,2 2,0 B4.06363.50.290
Management of Public Enterprises ILV 1,8 3,0 B4.06363.50.320
Non Profit Organizations ILV 1,8 3,0 B4.06363.50.310
Public Budgeting ILV 1,8 2,5 B4.06363.50.260
Tax law ILV 1,2 2,0 B4.06360.50.020
Optional subjectTypeSPPSECTS-CreditsCourse number
French V ILV 2,0 2,0 B4.06360.70.660
Italian V ILV 2,0 2,0 B4.06360.70.612
Croatian V ILV 2,0 2,0 B4.06360.70.640
Russian V ILV 2,0 2,0 B4.06360.70.620
Slovene V ILV 2,0 2,0 B4.06360.70.650
Spanish V ILV 2,0 2,0 B4.06360.70.630

Job & Career

The core modules of the Bachelor's degree program Business open up many job opportunities for graduates in the areas of controlling, finance and accounting, manufacturing and logistics management, human resource development and management, marketing, and project management.

Within the bachelor program Digital Marketing & Sales, students also acquire the necessary skills and practical experience (e.g. through projects and the compulsory professional internship in the sixth semester) to qualify for the following functions in the field of digital marketing and sales:

  • Brand manager
  • Content marketing manager
  • Social media manager
  • Event marketing manager
  • International marketing manager
  • Performance marketing manager
  • CRM manager
  • Sales manager

Within these functions, there is a distinction between entry-level ("junior") positions and managerial ("senior") positions. Typically, graduates of a bachelor's degree program first fill "junior" positions in order to assume management responsibility after a few years of professional and industry experience. This also applies to the graduates of the bachelor program Digital Marketing & Sales.

Successful completion of the bachelor's degree program in Digital Marketing & Sales entitles students to enter one of the CUAS School of Management's master's degree programs. In addition, completion of the bachelor's program also enables students to start an equivalent master's program at other universities or universities of applied sciences.

Practice-oriented business education & profile-building specializations

SPECIFIC KEY AND FUTURE SKILLS

The Bachelor study program in Management offers a compact, practice-oriented basic education in economics. In addition, there is a strong focus on teaching key and future skills tailored to the respective branches of study (6 German-language and 2 English-language) from the first semester onwards. This profile-building specialization accounts for more than half of the total course content. Current topics such as sustainability, digitality, internationality and diversity are an integral part of many modules.


PRACTICAL RELEVANCE

The high practical relevance of the study program is ensured by close cooperation with regional, national and international companies as well as the use of experienced lecturers from industry, business and institutions, who bring current topics and new developments from professional practice into the study program or can also be experienced in excursions. The students' transfer skills are strengthened by working on specific and current practical tasks.


Degree program management full-time: modern study time model

In the full-time study program, the modules are divided into two semesters with an intermediate or final examination week. This enables focused learning and makes it easier for students to plan the time required to complete their examinations.


Faculty and Staff - Management

Dean Management

FH-Prof. Mag. Dr.

 Thomas Fenzl
Leading Team Business Management, Professor of Business Management, Focus: Management Accounting

FH-Prof. Mag. Dr.

 Alexander Sitter
Leading Team Business Management, Professor of Business Management, Focus: Human Resources Management & Organisation

FH-Prof.in Mag.a Dr.in

 Ursula Liebhart
Program Director "Digital Marketing & Sales"

Dr.

 Bernhard Guetz, BA MSc.
Program Director of Digital Business Management

Dipl.-Ing.

 Martin Stromberger
Program Director & Professor of Hotel Management

FH-Prof. Dipl.BW FH

 Stefan Nungesser
Vice Program Director

FH-Prof. Dr. phil.

 Colin Heller, M.A.
Head of Degree Program & Professor of Public Management

FH-Prof.in MMag.a Dr.in

 Kathrin Stainer-Hämmerle
Vice Dean Management, Professor of Business Management

FH-Prof.in Mag.a

 Hermine Bauer
Vice Dean Management, Program Director "Intercultural Management"

FH. Prof FH-Prof.in Dr. rer. soc.

 Svetlana BUKO
Student Support Services

Mag.

 Michaela Rosenwirth
Administration of Studies - Bachelor Intercultural Management

MMag.a

 Julia Ebenberger-Fidebauer
Administration of Studies - Economy and Business Development & Management Master
 Evelyn Eigner
Administration of Studies - Economy and Public Management Master
 Romana Pechac
Stunden- und Raumplanung
 Rita Maria Elsa Marak, BA MA
Planning of Schedules and Rooms

Mag.a

 Margit Schager
Senior Lecturer1

Mag.

 Martin Schellrat
Lecturer of Slovene, coordination for foreign languages

Mag.a

 Katarina Fürst
+43 (0)5 90500-4222
k.fuerst[at]fh-kaernten[dot]at

Hauptplatz 12
9560 Feldkirchen in Kärnten
Lecturer

Mag.a (FH) Dr.

 Marika Gruber
Senior Lecturer of English, International Coordinator
 Janet Brown, MA MA
Leading Team Business Management, Professor of Business Management, Focus: Human Resources Management & Organisation

Mag.

 Michael Kosutnik
Professor for Intercultural Management

FH-Prof.in Dr.in

 Eithne Knappitsch
Professor of Logistics and Change Management

Mag.

 Wolfgang Leitner
Professor of Public and European Law

FH-Prof. MMag. Dr.

 Florian Oppitz
Professor for Public- and Nonprofit-Management

Dr.

 Anna Hauser-Oppelmayer, Bakk. MSc
Professor of Administrative Science & Applied Economics

Prof.in Dr.in

 Rahel Schomaker
Professor of Applied Economics

FH-Prof.in Mag. (FH) Dr.in

 Birgit Aigner-Walder
Head of Degree Program International Business Management Master, Professor of International Management

FH-Prof. Mag. Dr.

 Dietmar Sternad, BSc MBA
Senior Researcher/Lecturer

Dott.ssa mag.

 Elisa Borella, MU
 Albert Luger, M.A.
Empoyee Student Support Service

FH-Prof.in MMag.a Dr.in

 Vera Seyer
+43 (0)5 90500-7105
v.seyer[at]fh-kaernten[dot]at

St. Veiterstraße 47
9020 Klagenfurt am Wörthersee
Professor

FH-Prof.in Mag.a

 Sabine Spanz
+43 (0)5 90500-4112
s.spanz[at]fh-kaernten[dot]at

Hauptplatz 12
9560 Feldkirchen in Kärnten
International Relations Coordinator
 Stefanie Steiner, BA B.Ed M.A.
Senior Lecturer

FH-Prof. Dipl.-Ing. Dr. techn.

 Dominik Rauner-Reithmayer
+43 (0)5 90500-3212
d.rauner-reithmayer[at]fh-kaernten[dot]at

Primoschgasse 10
9020 Klagenfurt am Wörthersee

Dipl.-Ing.

 Michael Karl Reiner, BSc
+43 (0)5 90500-3216
m.reiner[at]fh-kaernten[dot]at

Primoschgasse 10
9020 Klagenfurt am Wörthersee
Research Assistant
 Verena Fink, B.A. MA
 Stephanie Putz, BA MA
Project Assistant
 Jessica Pöcher, B.A.
 Isabell Stern, BA MA
Laboratory Engineer

Ing.

 Christoph KUCHLING
Part-time Lecturer

Mag.a Dr.

 Barbara Covarrubias Venegas

Ing.

 Werner Illsinger, MBA

Arch. Dipl.-Ing.

 Gerhard Kopeinig

Dr. iur. Dr.

 Ulrich Kraßnig, LL.M.

MMag.a

 Eva Maria Köffler-Malliga

Dr. phil.

 Andreas Nikolaus LUDWIG, MA

Mag. iur.

 Wolfgang Leitgeb

Dipl.-Betriebsw. (FH)

 Michael Littich

Dipl.-Betriebsw. (FH)

 Georg Overs

Mag.

 Carmen Peresich, Bakk. MA

MMag.

 Florian Pibal, Bakk.

Mag.

 Christian Piber, MBA

Mag. phil.

 Maria Radinger

Mag.

 Konstanze Felicitas Ranacher, MSc

Mag.a phil.

 Katharina Rodgers

Mag.a

 Maria Fernanda Ruocco de Kronawetter

Mag.a

 Eva Maria Stefaner, BA

Mag. iur.

 Alexander Stieglitz, LL.M. LL.M.

Hon.-Prof.in (FH) MMag.a Dr.in

 Gabriele Stoiser

Mag. Mag.

 Paul Tiefling, MBA LL.M.

Mag. iur. Dr. iur.

 Hannes Walder

Mag.

 Michael Wohlgemuth, LL.M.

FH-Prof. Prof. Dr. habil.

 Gregor van der Beek

Campus & Arrival

Villach

The Villach region combines tradition, cosmopolitanism and quality of life with the advantages of an innovative business location. Villach, a small town with about 60,000 inhabitants, is an international high-tech location with groundbreaking cooperation between science and industry and is also increasingly developing into a start-up town.

Situated directly at the intersection of three cultures, Villach, situated on the Drava river, is an important traffic junction in the Alps-Adriatic region. This special geographical location and the beautiful landscape around Villach and in the federal state of Carinthia have made the region a popular holiday destination for generations, further beyond the borders. The drinking water quality of the lakes and the particularly clean air make Villach and its surroundings an environmental paradise.

In addition to its geographical advantages, Austria also leads the world in terms of its social and health care system and is considered a particularly safe, prosperous and liveable country.

Despite the above-average prosperity and the comprehensive state social benefits, Villach compares favourably with many international destinations. The "small town bonus" comes into its own here and makes everyday life affordable.

 Explore Campus Villach on a 360° Tour.
 Make a virtual walk through the Science & Energy Labs – T10.

Motorway exit Wernberg, then on the B 83 approx. 2 km in the direction of Villach, after the Villach town sign the B83 passes under the A2 motorway, and then immediately right the first exit in the direction of MAGDALENEN SEE. Following the signs for Magdalenen See, the road leads through a small wooded area, always follow the road, after an S-curve past Magdalenen See (left) always straight ahead, cross the southern railway line and go uphill directly into the centre of St. Magdalene. Turn right at the top of the hill, down the road, the grounds of the technology park are already visible to the south, the chimney of the combined heat and power plant, and directly in the sharp right-hand bend turn left onto the grounds of the technology park.

 

Motorway exit Villach/Ossiacher See, then approx. 2 km in the direction of Villach, on the right is Gasthof Seehof, on the left is Lake Vassach, continue on the B33 left in the direction of east, Wernberg, Klagenfurt, always follow the B33, after approx. 4 km turn right in the direction of Magdalenen See. The road leads through a small forest, always follow the road, after an S-curve past Lake Magdalenen (left) always straight ahead, cross the southern railway line and go uphill directly into the centre of St.Magdalen. Turn right at the top of the hill, down the road, the grounds of the technology park are already visible to the south, the chimney of the combined heat and power plant, and directly in the sharp right-hand bend turn left onto the grounds of the technology park.

 

 

The bus company Dr. Richard runs from Villach city to the FH in about every 15 minutes. The timetables are coordinated with the timetables of the ÖBB.

Contact

Europastraße 4
9524 Villach, Austria

+43 5 90500 7700 
villach[at]fh-kaernten[dot]at

Explore Campus Villach on a 360° Tour.