At the interface of business and IT, the bachelor's program "Digital Business Management" provides the necessary skills to guide companies through the digital transformation. Students receive special training in social media, e-business and e-marketing. With their expertise, they are able to lead the different areas of digital business from a management position.

At the heart of the program is an interdisciplinary education and teaching of qualifications in business administration, information technology and internet economics. The Internet studies aim to prepare specialists for the digitalisation of companies. The course of study places particular emphasis on practical relevance and is particularly dedicated to digital transformation.

Due to the interdisciplinary education in the bachelor's program in economics, graduates of the individual branches of study have very good career opportunities in the respective industries.

In addition to professional know-how, graduates have extensive key qualifications and skills. Particularly noteworthy are self-management, organizational, social and leadership skills as well as language and communication skills. The range of foreign languages offered at the department includes Italian, Slovenian, French and Russian. Students who use these foreign languages can sharpen their career profile significantly.

In order to prepare students for their entry into professional life, the work placement is a particularly important part of the curriculum. Practical units enable the direct implementation and deepening of the specialist knowledge already acquired in practice, so that the knowledge can also be further developed "on the job". In addition, important initial contacts are made with potential employers. It is not unusual for a concrete job offer to result from the internship.