Die Studierenden sind in der Lage:
Komplexe Industrieprodukt- Entwicklungsprozesse in Abhängigkeit von:

• Markenspezifische Vorgaben (Corporate Guidelines)
  
• Produktlebenszyklen (Materiallebenszyklen, Sozia ökonomische Auswirkungen von Produkten)
  
• Ästhetischer Grundfunktionen (Designvorgaben, Haptik, Metamerie)
  

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The presentation content is based on "MB (MECHANICAL ENGINEERING)/19 Project" and is coordinated with the respective lecturer.
Semester Project!
Contents:
· In-depth fundamentals of industrial product design
· Design processes (definition of products as system / system processes / system theory)
· SCRUM (lean management in the decision process)
· Introduction to Design Management
· Introduction to branding (brand building, corporate guidelines)
· Socio-economic impacts of industrial product design (cradle to cradle design processes, material life cycles, design thinking processes)
• Aesthetic functions of design (psychological backgrounds)

Heufler, Lanz, Prettenthaler, Design Basics, 2018
Braungart, Donough, Cradle to Cradle, 2014
Bürdek. Design. Geschichte, Theorie und Praxis der Produktgestaltung, 2015
Saier, Schreckensberger, Schilbach. Design Management, 2016

Lecture (VO)

General examination