Students can describe the various phases a start-up company has to go through. They can explain the fundamental principles of digital innovation, as well as identify the challenges and resulting steps for internationalizing a start-up company. They can name and implement start-up principles for traditional companies.

None

Start-up companies are of interest to traditional companies for several reasons: (1) They frequently offer opportunities for digital transformation and (2) they use new forms of internal organization and HR management. Thus, discussing these topics is necessary for all companies in the process of digital transformation.

• start-up phases
• start-up financing
• digital innovation & entrepreneurship
• internationalizing start-ups
• start-up principles for traditional companies

• Baltes G./ Freyth A. (2017): Veränderungsintelligenz: Agiler, innovativer, unternehmerischer den Wandel unserer Zeit meistern. Springer Gabler.
  
• Becker W./ Ulrich P./ Botzkowski T./ Fibitz A./ Stradtmann M. (2018): Kooperationen zwischen Mittelstand und Start-up-Unternehmen. Springer Gabler.
  
• Hahn C. (ed.) (2018): Finanzierung von Start-up-Unternehmen: Praxisbuch für erfolgreiche Gründer: Finanzierung, Besteuerung, Investor Relations. 2nd ed. Springer Gabler.
  
• Schramm D. M./ Carstens J. (2014): Startup-Crowdfunding und Crowdinvesting: Ein Guide für Gründer: Mit Kapital aus der Crowd junge Unternehmen online finanzieren. Springer Gabler.
  
• Sternad D./ Hartlieb E./ Stromberger M. (2018): Internationalisierung von Start-ups. Springer Gabler.
  
• Whittington D. (2018): Digital Innovation and Entrepreneurship. Cambridge University Press.

Lecture, supervised group work, case study

Seminar paper