Students can name the characteristics of electronic markets. They can categorize the market models within the overall picture of the internet economy. Students can describe the differences between digital goods, network goods, information goods, and transformational goods. Students can list the mechanisms of added value within the platform economy and the internet economy.

None

Digitalization has changed markets and the mechanisms they are based on. To fully grasp the importance of digitalization, it is crucial to know the basics.

• Characteristics of electronic markets and assessment of electronic markets
• Market models in the digital world
• Market transparency and competition
• Digital goods, network goods, information goods, transformational products
• Added value in the platform economy and the internet economy

• Clement R./ Schreiber D. (2016): Internet-Ökonomie: Grundlagen und Fallbeispiele der vernetzten Wirtschaft. 3rd ed. Springer Gabler.
  
• Eder M. (2017): Digitale Evolution: Wie die digitalisierte Ökonomie unser Leben, Arbeiten und Miteinander verändern wird. Springer.
  
• Parker G. G./ Van Alstyne M. W./Choudary S. P. (2016): Platform Revolution: How Networked Markets Are Transforming the Economy - And How to Make Them Work for You. W. W. Norton & Company.
  
• Sukhodolov A. P./ Popkova E. G./ Kuzlaeva I. M. (2018): Internet Economy vs Classic Economy: Struggle of Contradictions. Springer.
  
• Tapscott D./ Tapscott A. (2016): Blockchain Revolution: How the Technology Behind Bitcoin Is Changing Money, Business, and the World. Portfolio.
  
• Zhu X./ Song B./ Ni Y./ Ren Y./ Li R. (2016): Business Trends in the Digital Era: Evolution of Theories and Applications. Springer.

Lecture, supervised group work, poster market place, case study

Written exam