The students can categorize various definitions of digital transformation. They can name various strategies of digital transformation. They can describe current approaches to product development (e.g. design thinking) and can apply methods of project execution (e.g. agile methods).

None

Several approaches to and methods for transformation are applied in the business world. The key methods will be presented, and support for choosing a suitable method will be provided.

• Strategies of digital transformation
• Agile methods
• Design thinking
• Lean start-up approach, minimum viable product
• Value proposition design
• Transformational products
• Application of course contents to case study

• Gassmann O./ Sutter P. (2016): Digitale Transformation im Unternehmen gestalten: Geschäftsmodelle Erfolgsfaktoren Fallstudien Handlungsanweisungen. Carl Hanser Verlag.
  
• Lewrick M./ Link P./ Leifer L. (2018): The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems. Wiley.
  
• Osterwalder A./ Pigneur Y./ Bernada G./ Smith A. (2014): Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer). Wiley.
  
• Ries E. (2011): The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Currency
  
• Rogers D. L. (2016): Digital Transformation Playbook: Rethink Your Business for the Digital Age. Columbia Univers. Press.
  
• Westerman G./ Bonnet D./ McAfee A. (2014): Leading Digital: Turning Technology into Business Transformation. Harvard Business Review Press.

Lecture, supervised group work to analyze the case study

Module exam (see module description for details)