The students can list the differences between traditional and digital business models. They can describe the consequences of digitalization for traditional business models and the characteristics of digital business models. The students can explain the connection between (digital) business models and ecosystems. They can apply methods to describe business models in case studies.

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Digitalization has led to a strong link between the business model and IT-related aspects of a company. IT-related aspects may be responsible for a change in business models. This leads to new forms of business models. Additionally, company boundaries become blurred and new ecosystems emerge (for instance the product-service model).

• Distinction between traditional and digital business models
• Consequences of digitalization for traditional business models
• Characteristics of digital business models
• Digital business models and ecosystems
• Methods to describe business models (Business Model Canvas, Lean Canvas, Digital Business Modeling)
• Development of business models (Business Model Navigator ...)
• Business model innovations in various industries (Industry 4.0, IoT, FinTech ...)
• Application of course contents to case study

• Gassmann O./ Sutter P. (2016): Digitale Transformation im Unternehmen gestalten: Geschäftsmodelle Erfolgsfaktoren Fallstudien Handlungsanweisungen. Carl Hanser Verlag.
• Heinemann G. (2015): Der neue Online-Handel - Geschäftsmodelle und Kanalexzellenz im Digital Commerce. 6th rev. ed. Springer Gabler.
• Kreutzer R. T./ Land K.H. (2013): Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Springer Gabler.
• Osterwalder A./ Pigneur Y./ Clark T./ Smith A. (2010): Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Wiley.
• Rogers D. L. (2016): Digital Transformation Playbook: Rethink Your Business for the Digital Age. Columbia Univers. Press.
• Schallmo D. R. (2013): Geschäftsmodelle erfolgreich entwickeln und implementieren. Springer Gabler.
• Wirtz B. W. (2013): Business Model Management: Design - Instrumente - Erfolgsfaktoren von Geschäftsmodellen. 3rd ed. Springer Gabler.

Lecture, supervised group work to analyze the case study

Module exam (see module description for details)