Students can compare and contrast the key similarities and differences of the subject areas e-business, e-commerce, e-government, and e-tourism. They can depict the infrastructural aspects, justify the use of specific payment procedures, and establish the link to legal framework conditions.

None

E-business, e-commerce, e-government, and e-tourism are key developments in the area of digital business. This course covers the basics of the respective areas as well as the links between them.

• prerequisites for and characteristics of e-business, e-commerce, e-government, and e-tourism
• infrastructure for e-business and e-government
• payment procedures
• electronic invoice
• CRM (Customer Relationship Management)
• legal framework

• Chaffey D. (2014): Digital Business And E-Commerce Management: Strategy, Implementation And Practice. 6th rev. ed. Pearson Education Limited.
  
• Heinemann G./ Gehrckens H. M./ Wolters U. J./ dgroup GmbH (eds.) (2016): Digitale Transformation oder digitale Disruption im Handel: Vom Point-of-Sale zum Point-of-Decision im Digital Commerce. Springer Gabler.
  
• Kollmann T. (2016): E-Business: Grundlagen elektronischer Geschäftsprozesse in der Digitalen Wirtschaft. 6th rev. ed. Springer Gabler.
  
• Veit D./ Huntgeburth J. (2016): Foundations of Digital Government: Leading and Managing in the Digital Era. 1st. rev. ed. Springer.
  
• Wirtz B. W. (2018): Electronic Business. 6th, updated and ext. ed. Springer Gabler.

Lecture, supervised group work to analyze the case study

Module exam (see module description for details)