Students can explain the impact of e-platforms on the business model as well as on internal and external processes. They are able to design a simple webshop by means of a webshop software.

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Platforms are a key component in e-business. In this respect, the business model, internal processes, collaborating with partners and suppliers, as well as customer involvement present considerable challenges.

• B2B and B2C markets
• components for webshops
• e-procurement
• integration of systems (ERP, CRM, shop system)
• use of webshop software

• Galloway S. (2017): The Four: Or, How To Build A Trillion Dollar Company. Bantam Press.
  
• Jaekel M. (2017): Die Macht der digitalen Plattformen: Wegweiser im Zeitalter einer expandierenden Digitalsphäre und künstlicher Intelligenz. Springer Vieweg.
  
• McAfee A./ Brynjolfsson E. (2017): Machine, Platform, Crowd: Harnessing Our Digital Future. W W Norton & Co Inc.
  
• Parker G. G./ Van Alstyne M. W./Choudary S. P. (2017): Platform Revolution: How Networked Markets Are Transforming the Economy And How To Make Them Work For You. Reprint. W. W. Norton & Company.
  
• Wiesche M./ Sauer P./ Krimmling J./ Krcmar H. (eds.) (2018): Management digitaler Plattformen: Konzeption und Realisierung eines offenen Ökosystems für intelligente Mobilitätsdienste in der Smart City. Springer Gabler.

Lecture, supervised group work to analyze the case study, use of webshop software.

Module exam (see module description for details)