Students can support a company in defining an e-business strategy. They can introduce aspects of internationalization as well as aspects of designing added value and the organization.

None

Companies which use e-business need a strategic plan. Thereby, internationalization frequently poses a special challenge. When developing a strategy, the levels of added value and organizational consequences have to be specifically taken into account.

• strategic analysis, determining and planning targets for e-business
• internationalization for e-business
• strategic design of levels of added value in e-commerce
• organization and e-business

• Chaffey D. (2015): Digital Business And E-Commerce Management: Strategy, Implementation And Practice. 6th, rev.ed. Pearson Education Limited.
  
• Eixelsberger W./ Sternad D./ Stromberger M. (2016): E-Business im Export: Eine kompakte Einführung. Springer Gabler.
  
• Graf A./ Schneider H. (2017): Das E-Commerce Buch: Marktanalyzen - Geschäftsmodelle - Strategien. 2nd, completely rev. and ext. ed. dfv Mediengruppe.
  
• Kollmann T. (2016): E-Business: Grundlagen elektronischer Geschäftsprozesse in der Digitalen Wirtschaft. 6th ed. Springer Gabler.
  
• Stallmann F./ Wegner U. (2015): Internationalisierung von E-Commerce-Geschäften: Bausteine, Strategien, Umsetzung. Springer Gabler.

Lecture, supervised group work related to the case study

Module exam (see module description for details)