Graphic Design (ILV)

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Course lecturer:

 Christina Graf , BA

FH-Prof. Dr.

 Bernhard Guetz , BA MSc.

image
Specialization AreaBusiness Management
Course numberB4.06360.10.100
Course codeGRAD
Curriculum2024
Semester of degree program Semester 1
Mode of delivery Presence- and Telecourse
Units per week3,0
ECTS credits5,0
Language of instruction English

Upon successful completion of the course, students articulate the fundamentals of
• topography and color design.
• composition and design theory.
• digital photo editing.
• digital graphics creation.
• digital layout editing.
Upon successful completion of the course, students can
• describe the design process using type, solids, color, and typographic space for print and digital media.
• reflect the fundamentals of composition and design theory.
• explain the functions of the most common photo and image editing programs.
On successful completion of the course, students have the proficiency to
• edit and retouch photos.
• create vector graphics.
• design page layouts.

• Graphic Design Conceptualization (typography, color)
• Graphic Design Conceptualization (composition, design theory)
• Fundamental photo editing
• Fundamental graphic design
• Fundamental layout design

Anton, K. K/DeJarld, T. (2022): Adobe InDesign Classroom in a Book. Boston: Addison Wesley.
Dabner, D./Calvert, S./Casey, A. (2010): Graphic design school: a foundation course for graphic designers working in print, moving image and digital media. London: Thames & Hudson.
Faulkner, A./Chavez, C. (2021): Adobe Photoshop Classroom in a Book. London: Pearson.
Kordes Anton, K./Dejarld, T. (2022): Adobe Indesign Classroom in a Book. Boston: Addison Wesley.
Maeda, J. (2013): Creative Code. London: Thames & Hudson.
Schneller, A. (2017): Grafikdesign: Visuelle Überzeugungsarbeit zwischen digitaler Perfektion und dem Charme des Handgemachten. Handbuch Medienrhetorik, 331-357. Berlin: de Gruyter.
Seidl, R. (2020): Grafikdesign: Eine Einführung im Kontext multimedialer Lernumgebungen. In: Handbuch Bildungstechnologie: Konzeption und Einsatz digitaler Lernumgebungen, 439-478. Berlin Heidelberg: Springer.
Wood, B. (2021). Adobe Illustrator Classroom in a Book. Bonn: Addison Wesley.

Group work, lectures, discussions, case studies, written reports, and reflection.

Integrative module examination
Continuous assessment type: group work, individual tasks (small graphic projects) related to the 5 thematic focuses of the module