Experience Staging (ILV)

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Course lecturer:

FH-Prof.in Mag.a

 Hermine Bauer
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FH-Prof. Dipl.BW FH

 Stefan Nungesser
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Specialization AreaHotel Management
Course numberB4.06362.30.130
Course codeEI
Curriculum2023
Semester of degree program Semester 3
Mode of delivery Presencecourse
Units per week0,7
ECTS credits1,0
Language of instruction German

The students

  • can reflect and evaluate the impressions on site in writing using the theoretical models.
  • research hotel and gastronomy businesses in a destination that is planned for an excursion and prepare the content of the on-site visit with a short presentation.
  • can explain the term "experience staging" and know models for tourism experience staging.

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The following topics/contents will be covered in the course:

  • Writing a reflection paper on the visited businesses with processing of the impressions and including the theoretical input
  • Conducting the excursion
  • Preparation of the excursion with short presentations
  • Research hotel and gastronomy establishments in a destination to be visited during an excursion (3-4 days incl. arrival and departure).
  • Experience staging and models for tourism experience staging

Borkmann, V./ Brecheisen, M./ Strunck, S. (2020): FutureHotel - Innovative Erlebnisse als Erfolgsfaktor für die Hotellerie. Ergebnisse der Trendumfrage zu Erlebnisangeboten während des Hotelaufenthalts. Stuttgart: Fraunhofer Verlag.
Brunner-Sperdin, A. (2008): Erlebnisprodukte in Hotellerie und Tourismus. Erfolgreiche Inszenierung und Qualitätsmessung. Berlin: Erich Schmidt.
Gardini, M.A. (2009): Handbuch Hospitality Management, Frankfurt am Main: Deutscher Fachverlag.
Gardini, M.A. (2019): Grundlagen der Hotellerie und des Hotelmanagements. Hotelbranche - Hotelbetrieb - Hotelimmobilie. 3. überarbeitete Aufl. München: Oldenbourg Verlag.
Gruner, A., von Freyberg, B., & Phebey, K. (2014). Erlebnisse schaffen in Hotellerie & Gastronomie. Matthaes Verlag GmbH.
Henschel, K./Gruner, A./Freyberg, B. (Hrsg.) (2018): Hotelmanagement. 5. Auflage. München: Oldenbourg Wissenschaftsverlag GmbH
Mikunda, C. (2011): Der verbotene Ort oder die inszenierte Verführung. Unwiderstehliches Marketing durch strategische Dramaturgie. München: mi-Wirtschaftsbuch.

Interactive technical and application-oriented lecture and discussion, field trip, reflection papers

Integrated module examination
Assessment type: Continuous assessment
Assessment method/s: The course "Experience staging" is assessed on the following basis:

  • Reflection paper
  • Presentation