Graphic Design Group A (ILV)
BackCourse lecturer:
FH-Prof. Dr.
Bernhard Guetz , BA MSc.
Mag.
Richard Petz , BScSpecialization Area | Business Management |
Course number | B4.06360.10.100 |
Course code | GRAD |
Curriculum | 2024 |
Semester of degree program | Semester 1 |
Mode of delivery | Presence- and Telecourse |
Units per week | 3,0 |
ECTS credits | 5,0 |
Language of instruction | English |
Upon successful completion of the course, students articulate the fundamentals of
- topography and color design.
- composition and design theory.
- digital photo editing.
- digital graphics creation.
- digital layout editing.
Upon successful completion of the course, students can
- describe the design process using type, solids, color, and typographic space for print and digital media.
- reflect the fundamentals of composition and design theory.
- explain the functions of the most common photo and image editing programs.
On successful completion of the course, students have the proficiency to
- edit and retouch photos.
- create vector graphics.
- design page layouts.
- Graphic Design Conceptualization (typography, color)
- Graphic Design Conceptualization (composition, design theory)
- Fundamental photo editing
- Fundamental graphic design
- Fundamental layout design
Anton, K. K/DeJarld, T. (2022): Adobe InDesign Classroom in a Book. Boston: Addison Wesley.
Dabner, D./Calvert, S./Casey, A. (2010): Graphic design school: a foundation course for graphic designers working in print, moving image and digital media. London: Thames & Hudson.
Faulkner, A./Chavez, C. (2021): Adobe Photoshop Classroom in a Book. London: Pearson.
Kordes Anton, K./Dejarld, T. (2022): Adobe Indesign Classroom in a Book. Boston: Addison Wesley.
Maeda, J. (2013): Creative Code. London: Thames & Hudson.
Schneller, A. (2017): Grafikdesign: Visuelle Überzeugungsarbeit zwischen digitaler Perfektion und dem Charme des Handgemachten. Handbuch Medienrhetorik, 331-357. Berlin: de Gruyter.
Seidl, R. (2020): Grafikdesign: Eine Einführung im Kontext multimedialer Lernumgebungen. In: Handbuch Bildungstechnologie: Konzeption und Einsatz digitaler Lernumgebungen, 439-478. Berlin Heidelberg: Springer.
Wood, B. (2021). Adobe Illustrator Classroom in a Book. Bonn: Addison Wesley.
Group work, lectures, discussions, case studies, written reports, and reflection.
Integrative module examination
Continuous assessment type: group work, individual tasks (small graphic projects) related to the 5 thematic focuses of the module