Students know
• the basic concepts and process models of innovation management.
They know about the
• Connections of creativity, innovation and corporate culture.
They are able to
• select methods for the idea-finding process and the assessment process.

B2.00000.70.270 - ABWL - GENERAL BUSINESS MANAGEMENT

Introduction to the topic
• Fundamentals and basic concepts of innovation management
• Market developments and trends
• Innovation process and project
• Creativity and innovation
• Use of methods in the brainstorming and assessment process
• Organizational and cultural aspects of innovation management

CHRISTENSEN, C. M.: The Innovator's Dilemma, New York 2006.
CHRISTENSEN, C. M., Raynor, M. E.: The Innovator's Solution - creating and sustaining successful growth, 2003.
HAUSCHILD, J., SALOMO, S.: Innovationsmanagement, 4. Auflage, München 2007.
SCHUMPETER, J.A.: Capitalism, Socialism, and Democracy, New York 1942.

Integrated course (ILV)

General examination