Students strengthen their cognitive and communication skills and learn techniques for cooperative communication as well as for constructive conversation. Students are able to lead sales calls and to use appropriate presentation techniques. You will learn the compliance of business etiquette and a convincing manner.

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Theoretical and methodological foundations of communication: perceiving, communicating, evaluating, interpreting techniques in communication and rhetoric (Tips and Tricks) Negotiation Techniques conversation structure, preparation and implementation of (sales conversation ask engineering reflection and evaluation

Limbeck, M.: Nicht gekauf hat er schon: So denken Top-Verkäufer 7. Aufl., k.A.(2011)Schäfer, L.: 30 Minuten Emotionales Verkaufen, k.A. (2014)Schulz von Thun, F.; Zach, K.; Zoller, K.: Miteinander reden von A -Z: Lexikon der Kommunikationspsychologie, k.A.

Seminar (SE)

participation