Fundamentals of Marketing (ILV)
BackCourse lecturer:
Claudia Wolf , MSc
| Course number | B1.07990.20.060 |
| Course code | GLMark |
| Curriculum | 2017 |
| Semester of degree program | Semester 2 |
| Mode of delivery | Presencecourse |
| Units per week | 1,5 |
| ECTS credits | 2,0 |
| Language of instruction | German |
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Kotler P, Armstrong G, Saunders J, Wong V; Grundlagen des Marketing; Verlag Pearson Studium; 4. Auflage 2006
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