The final presentations were the highlight of the “Video Editing & Digital Media module, a core part of our curriculum that empowers students to develop hands-on expertise in digital content creation, one of the most sought-after skills in modern marketing and sales. Over the past semester, students planned, shot and edited their own videos, learning to turn ideas into engaging visual stories and developing a sense for what makes digital content stand out in a crowded online space.
Creativity & Real-World Skills
The topics covered by the projects were as diverse as our student body itself. From brand storytelling and social media campaigns to short documentaries and promotional clips, each team tackled their chosen theme with fresh ideas and a clear vision. Throughout the module, students combined theoretical input with practical exercises, growing more confident in their technical abilities and presentation skills week by week.
The final pitch day brought everyone together and it was inspiring to see how each project reflected the students’ different cultural perspectives and marketing mindsets, but also how strongly collaboration and mutual support were at the heart of every team’s success.
Acknowledging Support and Collaboration
Such achievements are only possible with a dedicated team behind the scenes. We would like to extend our sincere thanks to our professional jury—Florian Semmler of mediapool, who also teaches the module and Johanna Dulnigg—for their valuable feedback and encouraging comments. Their expert input helped the students understand what it means to produce content that not only looks great but also resonates with audiences.
Looking Ahead
As the Digital Marketing & Sales program continues to grow, we are proud to see our students develop into confident young professionals who understand how to turn ideas into impactful messages. With this strong first year behind them, we are certain that they are ready to take on bigger projects, embrace new technologies and bring their creativity to companies and communities around the world.
It is a pleasure to work with such inspiring minds. We look forward to seeing where their skills and passion will take them next.