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WS 2024
Vertiefung: International Marketing and Sales ManagementTypSWSECTS-Credits
International Marketing and Sales Management ILV 4,0 6,0 M4.05170.30.211
TitelAutorJahr
The Effectiveness of Instagram Brand Promotion Activities for User Engagement in the Mobile Phone Industry in Russia, Germany and Malaysia Alina BIKTEEVA 2023
How do consumers react to different social media communication strategies of car brands in Austria and Romania? A comparison between four companies. Lidia Negrea 2021
The influence of personalized communication tools on female consumer engagement. Niccolò Palazzoni 2021
TitelAutorJahr
The Effectiveness of Instagram Brand Promotion Activities for User Engagement in the Mobile Phone Industry in Russia, Germany and Malaysia Alina BIKTEEVA 2023
TitelAutorJahr
How do consumers react to different social media communication strategies of car brands in Austria and Romania? A comparison between four companies. Lidia Negrea 2021
The influence of personalized communication tools on female consumer engagement. Niccolò Palazzoni 2021
TitelAutorJahr

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