CUAS School of Management is committed to bridging the gap between theory and practice, equipping business students with the skills needed to navigate the dynamic world of international business. Practical research courses are designed to inspire and engage students through hands-on learning, focusing on both qualitative and quantitative research methods.
What did students do?
- Formulated research and interview questions
- Conducted interviews with international business owners (Australia-Austria)
- Analyzed data using a global business perspective with the GEM framework (Global Entrepreneurship Monitor).
By integrating international entrepreneurship concepts with data-driven research, students can apply strategies from global markets to local business contexts. This experiential approach empowers them to think critically, and analyze real-world SME challenges.
Key Insights from the Expert Interview
During the session, students explored various aspects of running a business in the Australian and Austrian markets, including: The motivations and challenges behind launching a company; Strategies for managing multiple product lines; Effective collaboration with diverse clients; The relationship between international and local SME dynamics.
A huge thank you to Yarra Café for sharing their experiences and providing an insightful panel interview—along with some delicious cakes! It’s always a pleasure to connect students with real-world experiences and industry professionals.
CUAS students will continue their journey in international business, equipped with the knowledge and hands-on experience.
A Collaborative Practice-Oriented Teaching Model:
This course was designed and implemented by a dedicated team of professors, including Mag. Gabrielle Smith, Mag. Janet Brown, Dr. Gruber Marika, and FH-prof. Dr. Svetlana Buko. Through this collective expertise, the School of Management ensures that students not only gain academic research knowledge but also develop practical research skills applicable to global international business environments.
Course Module: “Research Skills”
Yarra Caffe owners Dagmar Unterweger and Jayde Hollingworth: https://www.instagram.com/yarra.cafe
Yarra Caffe Kleine Zeitung Interview: https://www.kleinezeitung.at/kaernten/villach/19450610/einmal-australien-und-zurueck-mit-vielen-ideen-im-gepaeck
